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Sylvia Holloway doesn’t just organize closets—she transforms lives. Known affectionately by her clients as The Closet Whisperer, her calm confidence and intuitive approach have made her the go-to expert for high-achieving Black women professionals who crave clarity, balance, and intentional design in their lives.
As the founder of Love to Organize You, Holloway specializes in working with driven professionals who feel stretched thin by chaotic spaces and busy calendars. She’s not about tidying for the sake of aesthetics—she’s about building systems that align with your life goals and elevate the way you live daily.
“My clients are women on the move. They’re leading teams, managing homes, pursuing purpose—and they need systems that support, not sabotage, their ambitions.”
Beyond the Closet
Her philosophy centers on three guiding principles: simplify, release, maintain. She encourages clients to simplify by clearing what no longer serves them, release both literal and emotional clutter, and maintain that progress through sustainable systems. Her maintenance program isn’t just a one-and-done; it’s a lifestyle upgrade clients can carry for years.
Holloway insists that clutter carries a hidden cost. It’s not just about messy rooms—it’s about missed time, wasted money, and added stress. “You’re not just losing spoons or socks,” she explains with a laugh. “You’re losing clarity, productivity, and peace of mind.”
“With a professional organizer, you’re buying time. You’re no longer putting off what you keep saying you’re going to do—because we’re going to knock it out.”
And while function comes first, Holloway is equally attentive to aesthetics. Her clients walk away with spaces that not only run smoothly but also look beautiful. It’s this dual commitment—systems and style—that makes her approach resonate with busy professionals who want their homes and offices to reflect both their ambition and their personality.
A Book That’s More Than a Guide
In Organize, Simplify, Thrive: Clearing Your Way to Your Desired Lifestyle, Holloway offers more than decluttering checklists—she delivers a movement. Part guide, part journal, the book invites readers to plan, reflect, and embody their intentional futures. It includes interactive pages, design grids, and motivational quotes “from people who look like us,” a detail she made intentional to ensure readers feel seen.
“Representation matters. I wanted this book to feel like it’s speaking directly to us, in our own voices.”
Readers are encouraged to carry the book like a personal coach, jotting down ideas, mapping out projects, or using it as a design companion during a Home Depot run. For Holloway, the goal is to make organization as much about self-care as it is about systems.
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Coaching for the Modern Professional
You don’t have to live in Chicago or schedule an in-home session to benefit. Holloway’s reach now extends across the country, with clients in Indianapolis, Houston, Dallas, and beyond. Through virtual consultations and coaching, she brings her expertise nationwide. By treating clients like partners—walking them through customized plans, time audits, and accountability checkpoints—she empowers them to redesign their routines and reclaim time for what really matters.
Her coaching often begins with what she calls a “time audit.” Much like a trainer who asks clients to track their meals, Holloway has clients write down how they spend their days. “It’s about seeing where your energy goes,” she explains. “If Instagram is stealing four hours, those are hours you could put toward your goals, your family, or yourself.”
“Rest and clarity are what move the needle—not busyness for the sake of it.”
For ambitious women balancing career, children, and side hustles, that accountability is priceless. Holloway doesn’t just declutter closets; she declutters lives.
From Cleaning to Revolutionizing
Her journey into organizing wasn’t plotted from the start. Holloway began in cleaning and still currently owns her cleaning business, but clients quickly noticed her knack for categorizing and systemizing beyond the surface. That natural talent led her to formal training and eventually to founding Love to Organize You. What began as a small cleaning business in Chicago has grown into a mission to revolutionize the way professionals live, work, and care for their spaces.
More than a decade later, she has built a thriving practice, a compelling book, and a voice that speaks to professionals who demand excellence in every area of life. She’s also an entrepreneur at heart, recently launching an apparel line that celebrates Black culture and entrepreneurship. While she keeps her ventures separate, she sees them as connected by a common thread: empowerment. Whether through her hoodies or her organizing, Holloway is creating tools for people to live boldly and unapologetically.
Why Her Work Resonates Now
Her message feels especially timely in this era of intentional living—where professionals know that success isn’t just about what you accomplish, but also how you care for yourself along the way. The pandemic, Holloway notes, created a “reset moment” for many: “Either we’re going to shape up or we’re going to stay stagnant. Organization is about progress—and progress is what keeps us moving forward.”
At a time when stress is high, inflation is real, and professionals are stretched thinner than ever, her voice cuts through with both compassion and strategy. She isn’t preaching perfection—she’s teaching sustainability.
For readers who feel overwhelmed by clutter—whether scattered papers, overstuffed closets, or an overbooked schedule—Holloway offers both inspiration and practical tools.
Because in her world, decluttering isn’t about being neat. It’s about creating the systems and the space to thrive.
“Ultimately,” she says, “it’s not about the closet. It’s about you.”
Learn More
Website: www.lovetoorganizeyou.com
Book: Organize, Simplify, Thrive on Amazon
Consultations: Complimentary discovery calls available via her website