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American fashion model Gigi Hadid, the 2016 Model of the Year, knows her way around the world of style, and dressing for the cold doesn’t keep her from staying model-perfect. Winter doesn’t have to mean drab, and Hadid is showing us how it’s done. On November 7, she was front and center in the latest campaign for Guest in Residence, her cashmere label launched in 2022.
This campaign marks her first winter collection of 2024, featuring looks that are cozy, whimsical, and maximalist—qualities Hadid makes look fun, vibrant, and functional. The collection is dominated by playful mixed prints and matched patterns, creating a unique spin with "styling mathematics." In several shots, Hadid layers pieces in twos, like two beanies stacked on top of each other in one look and two differently colored sweaters in another.
Nostalgic for some, her choice to bring back UGGs, a “middle school favorite,” gives them a fresh relevance—she’s made them cool again!
Winter Whites
We all know that wearing white in the winter can be tricky, especially if you’re planning to be outdoors. Hadid shows us how it’s done by modeling a cream-colored quilted cashmere outerwear piece, retailing for $895, that’s perfect for insulation. She pairs it with a $225 printed vest and $395 cream-colored knitted joggers. The standout styling point? She tucks her joggers into $95 striped socks, part of her own merchandise collection. On Instagram, Hadid enthusiastically wrote, “YES WE MADE QUILTED PUFFERS.”
Her Unexpected Surprise
The most unexpected and perhaps most exciting piece of her winter collection debut? A throwback to shearling UGGs. Longtime fans know Hadid’s love for UGGs, so it’s no surprise that she brought them into the mix, albeit with a twist that feels fresh and perfectly aligned with her collection’s vibe. This season’s version features a shearling layer on top and chunky rubber soles, priced at $190.
Hadid Digs Deep Into Comfy
The collection images capture her in more winter whites with a pop of red—a white hoodie under a patterned cardigan, complemented by a bold red scarf and finished with black and red socks layered over white leggings.
In another look, Hadid plays with primary colors, wearing a red, black, and white rugby shirt beneath a cherry red sweater, with a second sweater tied around her waist in a vibrant blue. She completes the outfit with black leggings, yellow shades, and a fuzzy red hat.
Cashmere, puffer, shearling UGGs, black socks, and yellow shades—Hadid makes it all work.