Bally’s Corporation has earned Minority Business Enterprise certification through the National Minority Supplier Development Council, becoming what the company says is the first publicly traded gaming organization to receive the designation.
The Providence, Rhode Island-based company announced the certification May 19, calling it a milestone in its broader effort to build supplier diversity and inclusive procurement into its business strategy.
NMSDC certification is a national designation for businesses that meet standards for minority ownership, management and control. For Bally’s, the certification places the company in a distinct position within the gaming industry, where public contracts, community commitments and vendor participation often play a central role in major development projects.
“This recognition marks an important milestone not only for Bally’s, but for the broader industry,” said Soo Kim, executive chairman of Bally’s Corporation. “Being among the first publicly traded companies to earn this certification reflects our belief that inclusive business practices strengthen organizations, support innovation, and create meaningful economic opportunities in the communities we serve and nationwide.”
Bally’s said the certification reflects diversity already embedded in the company’s leadership structure. According to the company, Bally’s has a majority-minority-founded and led ownership structure, while women and people of color make up 75% of its board of directors and 50% of its executive leadership team.
Robeson Reeves, CEO of Bally’s Corporation, said the designation reinforces the company’s long-term approach to inclusion and growth.
“Achieving this certification is a meaningful milestone for Bally’s and a clear reflection of the diversity embedded within our leadership and across our organization,” Reeves said. “We believe that diverse perspectives drive stronger decision-making, innovation, and long-term growth.”
The certification also gives Bally’s a national credential within the supplier diversity ecosystem, where certified Minority Business Enterprises are often connected to corporations, institutions and public-sector partners seeking to expand access for diverse businesses.
Don Cravins Jr., president and CEO of NMSDC, said Bally’s certification represents the type of corporate leadership the organization wants to see across industries.
“By championing MBE certification and embedding supplier diversity into their business strategy, Bally’s is advancing access and opportunity for diverse businesses and setting a powerful example for all companies looking to support financial growth and sustainability,” Cravins said.
Bally’s said the designation strengthens its position as a gaming and entertainment company seeking to align business growth with community investment and measurable social impact. The next measure will be how the certification is reflected across procurement, vendor relationships and economic participation in the markets where Bally’s operates.